Growing up, there was a 76 gas station in the downtown where I lived.  I loved the gas station.  I loved how the big, orange 76 ball, that posed as their sign, hovered above the landscape.  I loved the brightness of the station (orange and blue) and I encouraged my parents to fill up their car there because of that.  However, the 76 station went out of business before I reached high school, and since then, I had yet to see another. 

Earlier this summer, while traveling out west, I ran across a string of 76 stations in Oregon.  Seeing the circular, orange logo, a rush of childhood nostalgia splashed over me, and I knew I had to take a photo of the 76 logo.

I love the 76 logo.  It’s simple, clean, bright and memorable.  It certainly stands out above many of the other gas station logos.  Simplicity in logo design is something I believe in.  To me, the simpler the better, and the 76 logo is the perfect example.