While making my lunch this morning, I noticed the top of my Smucker’s Strawberry Jelly jar had the Smucker’s web address on it. Despite making hundreds of peanut butter and jelly sandwiches over the past few years, I’ve never noticed the website on the lid. The .com advertising blends in nicely with the rest of the packaging and kudos to Smucker’s for creating subtle cross-platform advertising.
