Remember when you were little, watching TV, and a commercial came on for some sort of junk food that had cool packaging, an awesome logo or mascot and it looked delicious? For me, that was Fruit by the Foot. What was yours?
Turns out the health food industry is starting to notice that children gravitate towards certain foods due to how they are presented. Late last week, the carrot industry debuted their new advertising campaign. With edgy music, new packaging and a strong social media presence, the carrot industry is hoping that their food becomes the next junk food.
Check out their website. What do you think?
